THIS IS OUR JOURNEY, IT'S STILL A WORK IN PROGRESS!
We started off our journey into retail at Eastland Mall in 2016, there was a lot to learn about the business which included merchandising, branding, and the cost of running the business. It was an interesting time, and while we made some mistakes, the experience really helped us later on.
After a few successful months in the business we launched premiervii.com, this was a big step for us as we believed that it was important for us to have multiple sales channels in order for the business to grow. While talking with others in the industry we came to realize the business of retail was changing, brick-and-mortar was still effective but we needed to reach more people as the way people were spending was changing.
After one year we were able to upgrade our selection by offering great and established brands like Black Pyramid, Champion, Lacoste, and Mitchell & Ness. We are also starting to collect accounts to move into the footwear industry with the acquisition of both the Lacoste Footwear and Diadora which are slated to be delivered in January. We also hope that by that time we will also be approved to sell Lacoste online, they have restrictions to selling online similar to a Nike or Addidas so even though we have the account, we can not sell it on the website. It's all a process.